What's your name?
Email
Phone Number
Preferred communication method
1. Describe your business
1.1. How would you define your business? What activities do you develop? What products or services do you offer?
1.2. Do you currently have a website?
2. Who are your competitors or competition?
3. Your current website... what do you like and dislike about it. Why?
4. What sets you apart from your competitors?
5. Why create a website and promote it at this time? Why now?
6. Define the objectives of your ideal website
Is it about selling products online?
Increase the community around your services?
It can be all of them, but think and respond keeping in mind the priority of each objective.
7. Your customers
Thinking about the ideal clients of your services or products will help to focus the web to attract them. Obviously the website has to be understandable for all audiences, but targeting a specific target will help ensure that most of the visits are qualified, interested and closer to conversion.
7.1. Who are your customers?
Thinking about the ideal clients of your services or products will help to focus the web to attract them. Obviously the website has to be understandable for all audiences, but targeting a specific target will help ensure that most of the visits are qualified, interested and closer to conversion..
8. Your new web site
A web page must meet objectives, be pleasant for users and search engines and of course easy to manage and maintain for the owner or your administrators. With the following questions I can get an idea of your needs to propose the best project
8.1. If you currently have a website, what aspects do you like the most and what do you like the least?
8.2. What are the special features you want your website to have? Any special functionality?
Think about whether you need e-commerce, a shopping cart, a blog, RSS, forms with email messages, a registration form, forums, automatic responses, advertising sections...
8.3. What websites do you like aesthetically or aspects that you have seen on pages and would like to add to yours?
Give me 5 urls of websites that are attractive to you and believe that they can work in your sector. Add what you like most about each of them.
9. Style and Content
9.1. Do you have any content ready for your new website? If you don't have any, do you want me to create it?
With content I mean the texts, images, videos and all kinds of material that you want to be present on your website.
9.2. Is there an intention to generate content regularly? How often? Will there be different authors of content within the web?
For certain marketing strategies or for various reasons, the creation of frequent content is necessary. Help me understand the needs of your website in this regard so I can think about how to approach the system for creating, editing and publishing content.
9.3. Style guide. Do you have a style manual, logos, colors, fonts...?
Although it is ideal, for web design I do not need a brand logo, but I do need color references and font preferences.
9.4. Do you already have purchased domains and hosting for your website? If so, tell us with which companies.
10. Marketing y SEO
Once the web is in production, various marketing strategies can be carried out with it. SEO is one of them. But from its conception, every website that chooses to position itself in search engines must already include a minimum of SEO. With the following questions you will help me to focus the web more within the search engines from your beginning.
10.1. If you had to search for your website on Google, what words and phrases would you use to find it?
10.2. In case you currently have a website, do you have a defined keyword that is positioning well?
10.3. Do you know what kind of content your ideal client is looking for?
10.4. What platform do you plan to use to create valuable content in a practical and periodic way? Blogs, social networks, etc…
10.5. How will the new site be promoted? How is it currently being done? What social networks do you use and what are their addresses?
Think about whether you are going to do a special launch, online advertising, social media campaign, traditional advertising...
10.6. Do your visitors value paid content such as eBooks or practical guides?
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